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【推荐】欧派木门广告语-范文模板 (7页)

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欧派木门广告语

篇一：欧派木门怎么样欧派木门价格

国内顶级建材招商加盟平台！

前面小编介绍了几个如今国内知名的门类著名品牌，这里向大家介绍的是欧派木门。欧派木门是欧派门业旗下产品。欧派门业是近几年新兴起的门类品牌，如今是央视上榜品牌，曾被评为了“中国木门三十强企业”，所以质量是有所保证的。那欧派木门怎么样呢?欧派

木门价格如何?且看小编来替你分析。

欧派木门拥有当今国际一流的生产设备及技术。日均可产各种室内门4000余套门，公司先后通过ISO9001国际质量管理体系认证、ISO14001国际环境管理体系认证，并荣获“中国质量放心国家标准合格产品”的荣誉。公司拥有自营进出口权，80%以上产品出口欧、美、日、韩等国家。

目前欧派门业主要生产的产品为：MDF模压门、MDF-PVC门、实木门、实木贴木皮门、高分子门、玻璃钢门等。

国内顶级建材招商加盟平台！

环保健康是欧派门业一直强调的主旨。

欧派门严格按照环保标准生产，不需油漆，在使用过程中不释放任何有害物质，为您营照温馨的居室环境，是家庭，办公室，学校，医院等装修很适合的选择。

欧派木门，其所打造的是家居生活的品质。自然、质朴和阳光，欧派木门所散发的自然气息，无论材质还是设计，都质朴而精致。享受独一无二的家居品质生活。

欧派木门怎么样

1、欧派门框是采用三维立体设计，实木多层板完美压合而成。

2、门框与门扇有一定的深度，保证了门的稳定性追求设计的同时，体现出室内装修所需要的整体美感。

3、完美封边设计，双燕尾结构设计，立足于门扇的完美合缝，冲锋达到静音的效果，创造自己的小梦想空间不再是一种奢求，门扇端部采用德国家具封边技术，体现门扇卓越防潮和稳定性。

4、门框设计采用多层和MDF板完美压合而成

国内顶级建材招商加盟平台！

5、内部采用德国原装进口桥洞力学板，超耐用、超隔音、超保温

6、门扇选用优质环保板材，采用多刀组合的三位雕刻方式，德国cnc三维立体加工技术，表面采用无色立体pvc膜材质。

7、桥洞力学板是新结构，杨木边框LVL，内部桥洞力学板实心结构，内部采用桥洞力学板做骨架

8、欧派木门采用原装进口高档环保装饰膜，精选E1级环保装饰材料，甲醛含量远远低于国家标准。

欧派，作为中国木门领袖级别企业，拥有花园式制造基地，生产规模国内一流，7个系列，400多款产品。产品线行业领先。世界一流制造设备，全线布局，欧派引进德国豪迈。贝高集团、马克集团等世界顶级制造设备及检测仪器，确保了木门的品质，并且缩短交货时间，制造木门制造典范。并且成为了中国著名房地产商首选品牌，并且在国际上都获得了认可。

国内顶级建材招商加盟平台！

欧派木门价格

本文来自：招商宝建材网

篇二：欧派木门营销策划

河南理工大学万方科技学院本科生毕业论文(设计)

欧派木门郑州市场营销策划

院系名称

姓名学号专业

指导教师

经济与管理科学系市场营销讲师

201X年04月20日

摘要

随着经济水平的不断提升，人们对生活品质上有了更高的要求，所以更多的人在装饰新房选择家居门时会放弃传统木工手工现场制作，而选择在美观、环保、隔音等方面更具品质的生产线木门产品。所以未来的家装木门行业定有灿烂的前景。

欧派木门以“打造世界一流制门企业，争创中国木门第一品牌”为企业目标。公司有健全的营销网络及服务体系，拥有布局全国的各级专卖店千余家，并已与恒大地产、万科地产等中国著名房地产企业建立了战略合作伙伴关系。公司拥有自营进出口权，产品出口欧、美、非等数十个国家。

然而近几年随着各种环境的变化，企业面临着艰难的境地。经济危机的到来，致使国外订单骤减；国家相继出台的房地产限购政策，给与房地产息息相关的家装业带来巨大压力；市场中不断加入的竞争者也使市场竞争日益激烈，但是机会与危险并存，面对着空前复杂的国内外市场环境，企业必须主动出击，抢占市场，抢占份额。

面对这样的境遇，本文针对企业内外部环境予以准确的分析，并有效的运用各种企业资源，制定一份适时的完善优质的营销策划，从而使企业的营销活动更加有效，品牌形象的塑造与传播更加成功，最终转化为企业的创造价值。

关键词：欧派木门；竞争激烈；灿烂前景；营销策略错误！未找到引用源。

Abstract

With the improving of the economic level, people have higher demands on the quality of life, so choose household decorates new home to more people in the door when they give up traditional carpentry hand-made scene, beautiful, environmental protection, sound insulation, etc in more quality wood products production line. So in the future home outfit wooden door industry has a bright prospect.

Opai wooden doors "to build a world-class enterprises in door, wood in China first brand" for the enterprise goals. Company has a sound marketing network and service system, has a layout of the store more than thousand at all levels, and has set up with evergrande real estate, vanke real estate, and other famous Chinese real estate enterprises to establish a strategic cooperative partnership. Company has the self-management import and export rights, products are exported to Europe, America, Africa, dozens of countries.

However in recent years with all sorts of changes in the environment, the enterprise faced with the difficult situation. The arrival of the economic crisis, the overseas orders; Countries have issued the property restrictions, giving real estate home goods bring great pressure which is closely linked; With competitors in the market and the market increasingly competitive,,,,,, but opportunity and risk coexist, facing the unprecedented complex domestic and international market environment, enterprises must actively, seize market, market share.

In the face of such situation, this article in view of the analysis of enterprise internal and external environment to be accurate, and efficient use all kinds of enterprise resources, develop a timely improve the quality of marketing planning, so as to make the enterprise more effective marketing activities, brand building and communication more successful, eventually into enterprise creates value.

Key Words: Opai wooden doors,fierce competition,bright future,marketing scheming

1 引言 ·································· 1 2 市场环境 ································ 1

2.1 宏观环境 ······························ 1

2.2 微观环境 ······························ 1 3 郑州木门行业市场现状 ·························· 1

3.1 郑州市人口及消费结构 ························ 1

3.2 品牌众多 ······························ 2

3.3 产品品类 ······························ 2

3.4 郑州市场各品牌所占市场份额 ····················· 2 4 欧派木门的行业竞争分析 ························· 3

4.1 主要竞争者 ····························· 3

4.1.1 TATA木门 ···························· 3

4.1.2 美心木门 ···························· 3

4.1.3 爱巢木门 ···························· 3

4.2 替代品的威胁 ···························· 3

4.3 新进入者的威胁 ··························· 4

4.4 行业内现有竞争者 ·························· 4 5 SWOT分析 ······························· 4

5.1 优势 ································ 4

5.2 劣势 ································ 4

5.3 机会 ································ 5

5.4 威胁 ································ 5 6 欧派木门STP战略 ···························· 5

6.1 欧派木门市场细分 ·························· 5

6.2 欧派木门目标市场选择 ························ 5

6.3 欧派木门市场定位 ·························· 6 7 欧派木门的营销策略 ··························· 6

7.1 产品策略 ······························ 6

7.2 渠道策略 ······························ 6

7.2.1店面销售 ···························· 6

7.2.2第三方平台销售 ························· 7

7.2.3合作销售 ···························· 7

7.2.4工程渠道 ···························· 7

7.3促销策略 ······························ 7

7.3.1广告 ······························ 7

7.3.2 销售促进 ···························· 8

7.3.3 人员推销 ···························· 8 8 预算与控制 ······························· 8

8.1预算 ································ 8

8.2控制 ································ 8

8.2.1人员推销控制 ·························· 8

8.2.2广告控制 ···························· 8

8.2.3活动控制 ···························· 9

8.2.4预算控制 ···························· 9 9 结束语 ································· 9 参考文献 ································ 10 致谢 ································· 11

篇三：欧派木门质量怎么样欧派木门图片

欧派木门质量怎么样欧派木门图片

欧派木门质量怎么样新浪装修抢工长

新浪装修抢工长

电饭煲哪个品牌好

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