企业文化英文
【篇一:【商务英语】企业文化(中英)】
1.corporate culture 企业文化(企业个性,形成于企业生产经营实
践之中,为全体员工所认同并且遵守的、带有本组织特点的使命总之
精神价值观和经营理念,以及这些理念在生产经营实践、管理制度、
员工行为方式和企业对外形象的体现的总和。为企业灵魂,推动其发
展动力。有有形与无形之分。)
? the personality of an organization(warm, aggressive, friendly,
open, innovative, conservative, and so on.)
? guides how employees think, act and feel
is a broad term used to define the unique personality or character of a
particular company or organization, and includes such elements as core
values(核心价值观) and beliefs, corporate ethics, and rules of behavior.
2.functions of corporate culture企业文化的主要功能
three key functions are:
? provide a sense of identity for members.导向功能:对每个员工价
值取向及行为取向的导向功能
? generate commitment to the organization’s mission.凝聚功能:
一种价值观被员工所认同后产生巨大的向心力和凝聚力。
? clarify and reinforce standards of behavior. 约束功能:软约束。
产生于企业文化的氛围、群体行为准则和道德规范。
3.culture as the organization’s personality作为企业个性的文化
1) risk taking personalities喜欢冒险个性: organizations
encourage employees to take risks. (virgin group)
2) attention to detail personalities注重细节个性:organizations
focus attention on the details of the organization where they have
made quality their driving themes.
3) outcome oriented personalities注重结果的个性:organizations
focus on results in certain aspects of their business.(customer
services)
4) people orientation personalities以人为本的个性:organizations
treat employees as “family”.
5) team orientation personalities注重团队的个性:organizations
shape their cultures around the team concept.
6) aggressive personalities积极进取的个性:organizations value
aggressiveness as a major part of the way that business is done.
7) nonstable personalities不求稳的个性:companies emphasize
growth could be identified as having nonstable personalities.
4.different corporate cultures 不同的企业文化:企业文化的本质是企业员工共同尊重的核心价值标准。不同企业有不同核心价值标准。 at the root of any organization’s culture is a set of core characteristics that illustrate the essential ways in which the cultures of organizations differ from one other.
? sensitivity to the needs of customers and employees.重视顾客和员工需要的价值观
? interest in having employees generates new ideas.致力于激发员工创造性思维的价值标准
? value placed in taking risks.重视冒险精神的价值标准
? openness of available communication options
? friendliness and congeniality of employees towards one another. ? value placed on people in the organization.
5.creation of corporate culture企业文化的创建
1) company founders企业创造者
the founders play a key role in hiring initial staff, their attributes and values are readily transmitted to new employees.
2) experience with the general business and industry environment企业外部环境与体验
organizational culture often develops out of an organization’s experience with the general business and industry external environment.
3) contact with others企业内部群体与个人间的联系
the shaping of the organization based on how it develops out of contract between groups and individuals within an organization.
6. influence of corporate culture on climate and management practice企业文化对企业氛围以及企业管理行为的影响。企业文化是企业经营的核心,在企业管理中是旗帜,是航标,指引着企业正确的发展方向。
? organizational culture refers more specifically to the values, beliefs, and customs or norms of an organization. it can be summarized as the firm’s organizational philosophy.
? organizational climate refers to the general atmosphere of an organization.
企业文化与企业氛围的不同:
文化为企业注重的价值;氛围为企业成员的体验
企业文化与管理行为的不同:
文化是企业管理行为的核心要素,注重气氛的营造;
管理行为则不断加强这种气氛。
【篇二:中英文企业文化】
企业使命:
改善人类健康,传播健康文化,倾情回报社会,促进社会文明进步 。
enterprise mission: improving human health, spreading healthy culture, repaying to our society with our feelings, promoting social progress of civilization.
企业精神:
敢为人先,拚搏进取,执着努力,务实求新,科学和谐。
spirit of enterprise:
daring to be the first, fighting our way upward, working hard, innovating pragmatically and science harmonious.
企业宗旨:
与时俱进,引导潮流,开创未来,服务人类。
enterprise purpose:
advancing with times, guiding the trend, starting the future and serving human.
企业目标:
行业楷模,世界品牌。
business goals:
being the model in our industry and being famous in the world brand.
企业价值观:
品牌 + 员工 + 社会奉献 = 企业价值。
enterprise value:
brand + staff + dedication = the value of enterprise.
企业理念:
观念引导思路,思路促进创新,品质铸就品牌,效率提高速度,科学创造完美。 corporate philosophy:
concept guides the ideas, ideas promote innovation, quality casts brand, efficiency improve speed, science creates perfect.
经营战略:
品牌导向,市场先驱,资源整合,协调整体,分步实施,纵向推进。
business strategy:
brand oriented, market pioneer, integration of resources, overall
coordination, implementing step by step, advancing lengthways.
经营理念:
执着用心努力,开放提升营销,倾情营造环境,服务延伸市场。
business philosophy:
persistent to work hard, promotion of marketing by open, creation an environment, extension of market with our service..
管理理念:
以制度规范行为,以亲和凝聚团队,以机制驱动发展,以策略改变现状,以战略实现目标。 management philosophy:
standardizing the behavior on system basis, get our team together on affinity basis, driving the development by mechanism, changing the status and achieving our goal with our strategy.
管理方针:
以管理规范为基石,以市场拓展为平台,以产品创新为砥柱,以技术进步为桥梁,以品质卓越为保障,以现代一流企业的运作水平为管理目标。
management policy:
making use of standardized management as the foundation, expanding market as a platform, products innovation as the pillar, upgrading
technology as the bridge, treating excellent quality as guarantee and the first-class modern operation skills as management objects.
人才理念:
以人为本,价值体现,实现“资本”和“智本”的结合。
talent concept:
people first, value embodying, implementation the combination between “capital’ and “wisdom”.
质量方针:
全员参与,领导重视,重点投入,科学创造,以“精品”标准推向社会。
quality policy:
everybody is got involved; the leaders need attention, taking special emphasis, creation in science, accessing to the market with excellent quality.
质量标准:
顾客(用户)的满意就是产品标准。
quality standard:
the standard of products is equal to the satisfaction of our customers (users).
质量理念:
品质铸就百亮,品牌誉满全球。
quality concept:
quality casts bailang brand and make bailiang famous all over the world.
市场理念:
命运共同,利益“双赢”,产销联手,同筑“合作伙伴关系”的环境。
market concept:
building a “partnership” environment on the basis of “win-win’ benefits, getting production and marketing together because of our common fate.
服务理念:
客户至上,诚信为本!
客户的满意是我们永远的追求!
service concept:
customer first, integrity-based!
customer satisfaction is our eternal pursuit!
【篇三:企业文化标语中英文】
标语:
1、人资行政:
耐心对待每一个问题,严肃对待每一项制度,细心对待每一件事情,爱心对待每一位同仁
every problem needs to be patient, every system be strict, everything be very careful, and every colleague needs caring with love
敢为正直,勇于正气,坚持正义,倡导廉洁 dare to integrity, encourage healthy trends, persist in justice, advocate incorruption 弄虚作假,心怀不轨,私利团体, 背叛公司
resort to deceit, cherish evil designs, self-interest groups, betray ones company. 厕所侧墙:
保护环境是每一个公民应尽的义务,请节约每一滴水,每一度电,每一张纸。。。
protecting the environment is the obligation of every citizen, please save every drop of water, each unit of electricity, every piece of paper. . .
2、客服部饮水机两旁
感到困难是能力不足,觉得麻烦是方法不对
feel difficulty because of incapability ,feel trouble because of wrong way
认真做事,能把事做对。用心做事,才能把事做好
work seriously can do right things,work diligently can do things well
3、第二接待室墙上:
创新是企业的生命之源,创新就是创造新的价值!
innovation is the sources of an enterprise’s life, innovation is to create new value! 只有步入国际标准的轨道,才能步入无限延伸的空间!
only into the orbit of international standard, there will be infinite space!
考核目的是提升,考核来源是目标。目标导向!
the purpose for assessment is to improve, the source is target. target is guidance. 没有完美的个人,只有完美的团队!团队无敌!
there is no perfect individual, only a perfect team! team, the greatest power!
4、会议室
会而必议,议而必决,决而必行,行而必果
necessary, execution, action and result
无事不学,无时不学,无处不学,成功之道也
learning in any time at any places, it is way of success.
汇报工作说结果,请示工作说方案,总结工作说经验
report means a result, request means a solution, summary means the experience 学习改变观念,观念改变行动,行动改变命运
an idea change from learning, action from an idea, fate from an action
5、采购部
供应商优化——双赢、高效、廉洁合作
supplier optimization: cooperation based on win-win, efficiency and sincerity 关注技术的改进与创新,促进采购成本的改善和绩效的提高
to pay attention to technology improvement innovation and facilitate to improve the cost and performance
6、财务部
真实性、可比性、准确性、及时性是财务分析的基本要求
basic requirement for analysis: authenticity, comparability, accuracy, timeliness 想当老好人,不愿得罪人,实质上是滑头的人,无用的人
want to be a good man, not to offend people, is essentially a cunning man, useless people.
7、市场部
左右沟通求进步,上下沟通达共识,内外沟通做方案
communication between colleagues for improvement, between superior and subordinates for a consensus
8、销售部
用计划和行动管理,用事实和数据说话
management through a plan ac
tion, speaking with facts data
二十一世纪唯一不变的就是变,创造变化,并带来绩效突破性的提高
in 21 century, the only unchanging thing in the world is changing. create change to bring the break through
9、总经理办公室:
抓住不落实的事+抓住不落实的人=落实
pending work + pending person = implementation
正确指导+强制执行=管理
correct guidance + enforcement = management
10、东边楼梯:态度篇
只想到成功与失败而不要想到放弃,只为成功找方法,不为失败找理由,把平凡做到不平凡
only think of the success failure, never giving up, only to find a way to succeed, no excuse in case of failure, extraordinary achievement comes from the ordinary work “不可能”只存在被淘汰人的字典里
“impossible” will be only in the dictionary of the eliminated individuals
社会充满着不公平现象,不要抱怨,抱怨自身的原因是努力还不够
do not complain as the society is full of injustice, your efforts is not enough when you complain.
当你陷入人为困境时,不要抱怨,你只能默默吸取教训,悄悄的振作起来。
do not complain when you get into trouble, you only can learn in silence and quietly cheer up.
11、大餐厅:为人篇
同心可以走得更远,同德才能走得更近
more longer with one-heart, more closer with same virtue
你把公司当成别人的公司,公司也会把你当成外面的人
when you treat the enterprise as others, you will be also treated as the outsider
黄金定律:你希望别人如何对你,你就如何对人
golden rule: you hope to treat others as the way to you
白金定律:别人希望你如何对他,你就如何对他
platinum rule: others hope to treat you as the way to him/her
爱护公共设施,保持餐桌卫生
care of public facilities and maintain table clean
12、技术中心:
分析测和试法规办公室:
iso9000:把要做的写下来,认真有效的完成,再把做好的写下来。持续不断的改进! iso9000: write down the needs, complete seriously and effectively, and then write down what you have completed. continuous improvement!
文件受控易管理,贯彻执行要落实
it is easy to manage the controlled documents, but the implementation should be carried out.
研发大办公室:
鹰一样的个人,雁一样的团队!要像老鹰一样看得远,不断激发自己的潜能;要像大雁一样的合作,才能飞得更高!
both individuals and team like eagle with far-sighted eye, and constantly stimulate its potential, the team work similar to eagle and will achieve good performance!
市场竞争不同情弱者,不创新突破只有出局
the weak cannot be sympathized on market competition; it will be out of game without innovation and breakthrough
大实验室:
满足客户取决于性能价格比,今天,你做到了吗?
customer’s satisfaction is subject to comprehensive factors including price, today, have you achieved this?
技术总监办公室:
持续的技术创新,是企业永恒的目标
continuous innovation of technology is an eternal target of the enterprise
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